I personally don't think that I had enough people skills when I started out as a wedding photographer. But over the years that I have been in business, I'm quite proud to say that I have acquired a keen way of dealing with clients, building a rapport with them and making them see the value of my work enough to make them choose me to capture the most important moments on their wedding day.

Unfortunately for those who are just starting up in the wedding photography business, there are a lot of newbie mistakes made when it comes to charging customers. If you really want to consider yourself to be a paid professional, then you need to affix value to the quality of work that you are doing.

You don’t want to put too high a tag price on your services that clients stay away from you, but you don't want to put a very low value to your services, either. A good compromise would be to check on the ongoing rates in the wedding photography industry.

Queen Victoria and Prince Albert can be considered as the ‘first clients’ of the wedding photography business when their big day was captured on film for posterity. It was also during the late 1820’s, when the modern camera evolved, that the wedding photography business was given a boost.

Those true-blue black and white photos are a classic look in wedding pictures which are being imitated up to now – which just goes to show how generally appealing they are.

When my website was still on its planning stages, I literally panicked because I felt like I didn’t know what I was doing. How can a wedding photographer like me know anything about search engine optimization, hosting, keywords and things like that which make a website work?

Fortunately, a geeky friend was good enough to help me out and I was able to build a website for my wedding photography business from the ground up.

If this is something that you are still working on, here are a few tips to help you get started:

Business cards, flyers, ads – these are the traditional marketing techniques used by wedding photographers in promoting their business. But as far as I'm concerned, one of the best indirect marketing tools is to actually reach out to your core audience with the help of visuals. For this, video marketing is the first thing that usually comes to mind.

Visit any wedding photography site and you will see videos which are actually collections of photos from a wedding, with some lovely music in the background. For a wedding photographer, these videos will be extremely helpful not just in promoting your business, but in pleasing your clients as well.

One of the best tools which allow you to easily create a wedding photography video for marketing your business is Animoto.com. You can sign up for a free account, but there are also packages available for business users.